Privacy Policy

Last updated: 22 May 2026

This privacy policy outlines how Naked Kiwi manages and safeguards the information you provide to Naked Kiwi while using this website. Naked Kiwi is dedicated to protecting your privacy. If we request specific information through which you can be identified during your use of this website, rest assured that it will be handled solely in accordance with this privacy statement. Naked Kiwi reserves the right to modify this policy occasionally by updating this page. We will post the revised policy on this page, update the "Last updated" date, and provide notice as required by applicable law. We recommend you review this page periodically to ensure you agree with any amendments.

Our store and website are powered by Shopify, which helps us provide our services to you. By using this website, you acknowledge that you have read this privacy policy and understand how we collect, use, and disclose your information as described below.

What we collect

We may gather the following information:

• Name
• Contact details, including email address and phone number
• Billing and shipping address
• Demographic data such as postcode, preferences, and interests
• Order history and transaction information
• Account information such as username, password, security questions, preferences, and settings (where you create an account)
• Financial information such as payment card details, financial account details, transaction details, and payment confirmations (handled by our payment processors)
• Device and usage information such as your IP address, browser type, device identifiers, and how you interact with and navigate our website
• Additional information pertinent to customer surveys and/or promotions

How we collect your information

We may collect personal information from the following sources:

• Directly from you when you create an account, place an order, contact us, or otherwise provide your information
• Automatically through your device when you visit or use our website, including through cookies and similar technologies
• From our service providers who help us operate our business, such as Shopify, payment processors, and shipping providers
• From our partners or other third parties, such as advertising and analytics platforms

How we collect your phone number

We collect your phone number at checkout for the following purposes:

• To contact you about your order, including delivery updates, shipping notifications, and any issues that may affect fulfilment
• To send marketing SMS messages, but only where you have explicitly opted in to receive them at the point of checkout or through your account settings

If you do not opt in to marketing SMS at checkout, your phone number will only be used for order-related communications.

How we use SMS communications

Where you have opted in to marketing SMS, we may send you messages about new products, promotions, special offers, and other updates we think you may find of interest. Message frequency varies. Standard message and data rates may apply depending on your mobile carrier and plan.

You can opt out of marketing SMS at any time by replying STOP to any marketing SMS we send you, or by contacting us at support@nakedkiwi.nz. Once you opt out, we will stop sending you marketing SMS, although we may still contact you by SMS for transactional purposes related to orders you have placed.

What we do with the information we gather

The information we collect is used to better understand your needs and enhance the service we provide. Specifically, we use the information for the following purposes:

• Maintaining internal records
• Processing and fulfilling your orders, including arranging delivery and managing returns
• Sending order-related communications by email or SMS, including order confirmations, shipping notifications, and delivery updates
• Utilizing the information to improve our products and services
• Sending promotional emails periodically about new products, special offers, or other information that might interest you, using the email address you have provided, where you have opted in to receive marketing emails
• Sending marketing SMS messages where you have opted in to receive them
• Occasionally, we might use your information for market research purposes. This could involve contacting you via email, phone, or mail
• Tailoring the website to better align with your interests, using the information gathered
• Detecting and preventing fraud, securing our website, and protecting our customers and our business
• Complying with applicable law and responding to valid legal process, including lawful requests from regulators or law enforcement

Who we share your data with

We do not sell your personal information for monetary gain. We share your data only with trusted third-party service providers and platforms who help us operate and promote our business, and only to the extent necessary for them to perform their services. These include:

• Payment processors to process your transactions securely
• Shipping and courier providers to deliver your orders
• Email service providers to send you order confirmations and (where you have opted in) marketing emails
• SMS service providers (Shopify SMS / Messaging Platform) to deliver order-related and (where you have opted in) marketing SMS messages on our behalf. Your phone number is shared with Shopify only for the purpose of sending the relevant messages, and is handled in accordance with Shopify's own privacy policy
• Website hosting and analytics providers to keep the website running and to help us understand how it is used
• Advertising and marketing platforms (including Meta/Facebook, Pinterest, and Google) to deliver targeted advertising and measure the performance of our marketing. We may share your email address (typically in a hashed form) with these platforms so they can match you to their existing user base for the purpose of showing you relevant ads, building lookalike audiences, or excluding you from certain campaigns. You can opt out of this type of sharing at any time by contacting us at support@nakedkiwi.nz, and you can also manage ad personalisation directly within your Meta, Pinterest, and Google account settings
• Microsoft (Clarity and Advertising) for behavioural analytics, session replay, and heatmaps to help us understand how visitors use our website. Microsoft acts as an independent controller for this data
• Our affiliates and corporate group, and in connection with a business transaction such as a merger, acquisition, or insolvency, in which case your information may be transferred to the successor entity
• Regulatory authorities or law enforcement where we are legally required to disclose information

All third-party providers are required to handle your data in accordance with applicable privacy laws and only for the purposes for which we have shared it.

Our relationship with Shopify

Our website and store are hosted by Shopify, which collects and processes personal information about your access to and use of our store in order to provide and improve the services for us. Information you submit through our website will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve those services.

To help protect, grow, and improve our business, we also use certain Shopify enhanced features that incorporate data from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over how that information is used. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay, to help us improve our products, services, and marketing. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and online activity. We also use this information for site optimisation, fraud and security purposes, and advertising.

Data collected through Clarity is transmitted to Microsoft Ireland Operations Ltd. and may be stored in the United States. Microsoft acts as an independent controller of this data. For more information about how Microsoft collects and uses your data, please refer to the Microsoft Privacy Statement.

Where required by law (for example, for visitors from the European Economic Area, United Kingdom, or Switzerland), Microsoft Clarity will only collect data after you have provided consent through our cookie banner. You can withdraw your consent at any time by clearing your cookies or using the cookie preferences control on our website.

Meta Pixel and Facebook/Instagram advertising

We use the Meta Pixel (also known as the Facebook Pixel) on our website to measure the effectiveness of our advertising on Facebook and Instagram, to deliver targeted advertising to you and to people with similar interests, and to build custom and lookalike audiences. The Meta Pixel is a small piece of code that collects information about your activity on our website, including pages you visit, products you view, items you add to your cart, and purchases you complete.

The Meta Pixel may collect and share information such as your IP address, browser and device information, the pages you view, the actions you take on our website, and a hashed version of your email address (where available). This information is shared with Meta Platforms, Inc. and its affiliates, including Meta Platforms Ireland Limited for visitors in the EEA and UK, and may be transferred to and stored in the United States. We and Meta act as joint controllers for the collection and transmission of this data, as set out in Meta's Controller Addendum. Meta is responsible for further processing of the data in accordance with its Privacy Policy and Data Processing Terms.

You can manage how Meta uses your information for personalised advertising directly in your Facebook and Instagram account settings, or by visiting the Digital Advertising Alliance opt-out page. Where required by law (for example, for visitors from the European Economic Area, United Kingdom, or Switzerland), the Meta Pixel will only collect data after you have provided consent through our cookie banner. You can withdraw your consent at any time by clearing your cookies or using the cookie preferences control on our website.

How we store your data

We store your personal information on secure servers and retain it only for as long as is necessary to fulfil the purposes outlined in this policy, to comply with our legal obligations (such as tax and consumer law record-keeping requirements), to resolve disputes, and to enforce our agreements.

International transfers

Please note that we may transfer, store, and process your personal information outside New Zealand, including in countries where our service providers (such as Shopify) operate. Where we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Security

We are dedicated to safeguarding the security of your information. To prevent unauthorized access or disclosure, we have implemented appropriate physical, electronic, and managerial measures to protect and secure the information we collect online. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Children's data

Our website and store are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 16. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at support@nakedkiwi.nz and we will take steps to delete it.

How we use cookies

A cookie is a small file requesting permission to be placed on your computer's hard drive. With your consent, the cookie is added, aiding in the analysis of web traffic or notifying you when you visit a particular site. Cookies enable web applications to treat you as an individual, customizing their operations to your preferences by collecting and remembering information about your likes and dislikes.

We employ traffic log cookies to identify which pages are being utilized, helping us analyze web page traffic data and improve our website to better suit customer needs. This information is exclusively used for statistical analysis and then removed from our system.

In essence, cookies assist us in enhancing your experience on our website by allowing us to track which pages you find beneficial and which you do not. It's important to note that cookies do not provide us with access to your computer or any personal information about you, apart from the data you opt to share with us. You have the choice to accept or decline cookies. While most web browsers automatically accept cookies, you can modify your browser settings to decline cookies if you prefer, although this might limit your ability to fully experience our website.

Links to other websites

Our website may include links to other sites that might be of interest to you. However, once you use these links to leave our site, please be aware that we do not have any control over these external websites. Consequently, we cannot be held responsible for the protection and privacy of any information that you provide while visiting such sites, as they are not governed by this privacy statement. We advise you to exercise caution and review the privacy statement relevant to the website in question.

Your rights and controlling your personal information

You have the option to limit the collection or use of your personal information in these ways:

• Whenever you are prompted to fill out a form on the website, look for the option to indicate that you do not want your information used for direct marketing purposes
• You can opt out of marketing emails at any time by clicking the "unsubscribe" link in any marketing email we send
• You can opt out of marketing SMS at any time by replying STOP to any marketing SMS, or by emailing support@nakedkiwi.nz
• If you have previously consented to us using your personal information for direct marketing, you can withdraw your consent at any time by contacting us at support@nakedkiwi.nz

We will not sell, distribute, or lease your personal information to third parties without your permission or unless legally required. However, with your consent, we may use your personal information to send you promotional information about third parties that we think you might find interesting.

Under the Privacy Act 2020 (NZ) and, where applicable, the General Data Protection Regulation (GDPR), you have the right to:

• Access the personal information we hold about you
• Correct any information that is inaccurate or incomplete
• Request deletion of your personal information, subject to any legal obligations we have to retain it (for example, tax and order records)
• Withdraw consent for marketing communications at any time
• Object to certain types of processing, and where we rely on consent, to withdraw that consent at any time without affecting the lawfulness of prior processing
• Receive a copy of the personal information we hold about you in a portable format, where applicable

Opting out of "sale" or "sharing" for targeted advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "sharing" of your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising" under applicable privacy laws. You can exercise this right by contacting us at support@nakedkiwi.nz. If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will, where applicable, treat this as a request to opt out for the device and browser you are using. To learn more about the Global Privacy Control, you can visit https://globalprivacycontrol.org/.

To exercise any of these rights, please contact our Privacy Officer using the details below. We will respond to your request within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before processing your request, and we will not discriminate against you for exercising your rights.

To contact our Privacy Officer

If you have any questions or concerns about how we handle your personal information, or if you wish to exercise your privacy rights regarding the personal information we hold about you, please feel free to reach out to our Privacy Officer using the following contact details:

Email: support@nakedkiwi.nz — Attention: Data Privacy Officer

Post: Naked Kiwi, PO Box 11138, Manners Street, Wellington 6142, New Zealand — Attention: Data Privacy Officer

For the purpose of applicable data protection laws, Naked Kiwi is the data controller of your personal information. For compliance with the General Data Protection Regulation (GDPR), our Privacy Officer also serves as our Data Protection Officer (DPO).

We aim to address complaints swiftly and informally. However, if you would like to file a formal privacy complaint, we kindly ask you to submit it in writing to our Privacy Officer, either via mail or email, as mentioned above. We will acknowledge receipt of your formal complaint within 10 working days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Privacy Commissioner (New Zealand), or, if you are in the EEA or UK, with your local data protection authority.

List of Cookies We Collect

Below is a table detailing the cookies we collect and the specific information they store.